Energizer e² is a new type of long lasting battery for modern devices on the move.
Eric Witham Design & Marketing Ltd, designed the branding utalising the main Energizer logo and giving an unique brand personality.
We created all packaging designs for all the range of battery types from AA, AAA to specialist camera batteries. All our packaging designs are adapted for all territories globally. We created an innovative way of using the cardboard sleeve to hold the PET plastic containing the batteries. And this solution allows for easy opening and avoiding ‘dropping’ or spilling the batteries which could easily then be lost. We also created an unique set of icons that transcends all language barriers.
This packaging sits well in the premium battery market and since launch continues to dominate the premium, long-lasting battery sector.