We have designed and produced the 2014 Orkney visitors guide - we print over 60,000 guides and are distributed worldwide.
We used stunning photography throughout the guide. We captured all that is magic about Orkney and why you would want to visit.
Part of the success of the guide was to reference photography and places of interest on a map of the area.
We used dramatic imagery and broke down each page into audience segmentation. That way we could talk to the different types of visitors to Orkney.
We featured a 'meet the locals' section throughout the brochure. These are real Orcadians with stories to tell!
The website has the accommodation broken down into types and is searchable by either area or by star ratings.
Eric Witham Design & Marketing have designed the "on-island' guide. This guide is designed as an informative reference for things to se and do while visiting Orkney.