Eric Witham Brand Consultancy | New packaging for IAC

New packaging for IAC

Italian Aroma Coffee comes in a variety of unique blends and tastes and is drum roasted daily by hand in the Glasgow roastery.


They roast over 6 tonnes of coffee a week! We have created and designed inspiring new packaging and recognisable branding that encourages customer loyalty. We have used four recognisable Italian landmarks.  nFor one of the shoots with a Lambretta, we turned the streets of Glasgow into Milan for a day! The bags are matt white with built in air valves so you can ‘smell the coffee’

As part of this project we have developed a range to sell on Amazon. All shopping links on the website direct to our Amazon Store. EW:DM, created all packaging, branding, copy, websites and set up the Amazon store.