Eric Witham Brand Consultancy | GlaxoSmithKline – Zovirax

GlaxoSmithKline – Zovirax

GlaxoSmithKline is the largest pharmaceutical company in the world. We were tasked on the Zovirax lip balm product where we were asked to support the above-the-line activity through brand and consumer engagement.

We designed the packaging for the new pump product, various information leaflets, website, various POS items and we successfully distributed over 1 million, handbag sized ‘z-card’ information leaflets. We ran various promotional in-store activities, designed counter-top display units and ensured the consumer has the right information in combating common lip ‘cold sores’.